General Needs

Lonnie J. Sherman is both the Founder and President of General Needs. His path to these positions have their origin in Lonnie’s charitable endeavors.

Having been in insurance and financial planning industry for 30 years, Lonnie has worked in all facets from Sales, Recruiter, Trainer, Sales Manager and General Agent for the major firms such as John Hancock, MassMutual, MetLife and Guardian Life Insurance. His success is due to his commitment to serving his clients with honesty and integrity.

Throughout his career, Lonnie has devoted time and efforts to several charitable organizations in addition to serving on the advisory board of Ronald McDonald House in New Hyde Park, N.Y.

Lonnie is an avid New York Yankee fan and was present on October 18, 1977 for Reggie Jackson’s 3 homeruns during Game 6 of the 1977 World Series. He is also a percussionist and played in a Latin band performing in New York City and Queens venues. Lonnie is most proud of his family, Susan, his wife and sons Andrew, Michael and Ryan, all of whom have been instrumental in supporting General Needs.

General Needs focuses on helping thousands of homeless Long Island Veterans and their families through your charitable donations and support.  Our Mission focuses on providing the basic necessities that are missing in the everyday lives of our homeless veterans.  We do over 4,300 distributions for veterans per year.